Watch the full interview here:
In this thought-provoking interview, Lucas Salvatore sits down with Max Agostini, the Portfolio Director of Exhibition News at Mash Media, to discuss the current landscape and future prospects of the events industry. As a seasoned professional with years of experience, Max shares his unique perspective on the challenges event organizers face, the latest trends shaping the industry, and proven strategies for delivering successful, engaging events.
Throughout the conversation, Max delves into critical topics such as:
- The ongoing importance of sustainability and diversity, equity, and inclusion (DE&I) in the events industry
- Navigating the complexities of venue and production relationships to control costs and maintain quality
- Strategies for growing an event portfolio while mitigating risks, particularly for independent organizers
- Measuring event success beyond revenue, focusing on attendee engagement and providing a clear purpose
- Leveraging content creation and distribution through trusted media channels to effectively promote events and build audience trust
Max’s insights are supported by real-world examples and practical advice drawn from his experience at Mash Media, making this interview an essential resource for event organizers, marketers, and industry professionals seeking to stay ahead of the curve.
Top 3 Quotes:
“Ultimately you want to know, well, I think there’s two things. Ultimately, one, you want to know how much business gets done at your show. Um, you know, if you can measure that with any metric, I mean, saying that engagements is a way of doing it.”
“Instead of hammering people from us saying it’s the best show in the world. You got to come along you want other people who own those subgroups to provide that purpose for the people that trust them.”
“Sponsorship should be before, during and after the event. The event should just be the code in precipice of it all but but it should start way before Um, you know if you’re a headline sponsor of an event You should be involved quite a lot of the content side for me in in in the conception of that You know, obviously there’s a data element, which you need to deliver raw data.”