How do you reposition an insurtech unicorn’s brand, turn employees into storytellers, and land meetings with 30 top insurers—all through a single ABM campaign anchored by a football tournament?
ABM | Brand Building | Content Marketing I Creative | Employee branding
Vitesse set out to revolutionise insurance payments and funds management, aiming to become the trusted platform for the world’s leading insurance companies.
THE CHALLENGE
As an insurtech unicorn, Vitesse faced the following challenges:
- Generic brand presence: Lacked a compelling brand narrative and visual identity to match their innovative technology and disrupt the insurance industry.
- Limited employee branding: Needed to showcase their company culture and attract top talent in a competitive market.
- Ineffective ABM strategy: Required a targeted approach to engage key decision-makers at incumbent insurance companies.
THE SOLUTION
- Refreshed the Vitesse brand with updated messaging, visuals, and a redesigned website to highlight their unique value proposition.
- Aligned the brand narrative with Vitesse’s mission to revolutionise insurance payments.
- Produced high-quality video assets to showcase company culture, employee stories, and the Vitesse mission.
- Leveraged employee branding videos to attract top talent and strengthen the employer brand.
- Strategised and executed an ABM campaign targeting key accounts within incumbent insurance companies.
- Hosted an in-person football fives tournament, attracting decision-makers from over 30 insurance companies as part of the ABM strategy.
RESULTS
New opportunities with incumbent insurers
ASSETS
WHERE DEDICATION MEETS AMBITION
We attack the toughest business challenges from every angle, leaving the best ideas with no place to hide. We don’t just look for a quick fix — we keep going until we find the creative solutions that deliver standout experiences.
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