Watch the full live interview here:
“We said, we want who you are, please bring that into this amazing business and culture that we have. And with what you bring, we can be even more special.”
“There’s no such thing as a silly question. Ask questions, learn, absorb, ask more questions. No one you ever will approach will say, I’m not interested or I don’t want to give you an answer.“
“You’ve got to balance the ideas with the fun and the human side of kind of bringing a team together.”
Sarah Roberts, Group CMO, Boldyn Networks
In this insightful video interview, Sarah Roberts, Group Chief Marketing Officer of Boldyn Networks, shares her incredible journey of successfully rebranding and transforming the company. With over five years of experience at Boldyn Networks, Sarah offers a wealth of knowledge on navigating the challenges and opportunities of B2B marketing in the technology industry.
Throughout the interview, Sarah discusses the importance of authenticity, communication, and taking a people-centric approach when rebranding and merging businesses. She emphasises the significance of aligning marketing strategies with business goals, building diverse and dynamic teams, and fostering a culture of curiosity and continuous learning.
Sarah also shares her thoughts on the future of marketing, the role of technology, and the importance of focusing on the human connection in B2B marketing. She stresses the value of looking beyond industry trends and instead prioritizing the needs and experiences of the customer.
Aspiring B2B marketers and leaders will find invaluable advice as Sarah discusses the importance of asking questions, being curious, and having the courage to push forward in the face of challenges. She also highlights the power of kindness, empathy, and building genuine relationships in the workplace.
This video is a must-watch for anyone looking to gain a deeper understanding of the evolving landscape of B2B marketing and learn from the experiences of a successful CMO who has navigated major business transformations. Don’t miss the opportunity to discover how to master B2B marketing through rebranding, innovation, and a focus on human connection.
Learn more about Boldyn Networks here: https://www.boldyn.com/uk-ie