How do you launch a new media company, make it the most engaged page about climate resilience innovation on Linkedin and bring 500 attendees to the first conference in just 4 months?
Delegate acquisition | Brand Building | Content Marketing I Creative
ClimateTechConnect set out to create a flagship conference and digital platform uniting climate resilience leaders, innovators, and policymakers to accelerate technology-driven solutions for climate adaptation and risk.
THE CHALLENGE
Launching a new industry event in a completely new and emerging space, ClimateTech Connect faced several critical obstacles:
- No established event brand: Needed a clear, credible identity to attract high-caliber speakers, sponsors, and delegates.
- Little to no audience or owned channels: Lacked an engaged database and strategy to drive registrations and build a community.
- No content marketing plan: Required a strategy to position the founder as a thought leader and the event as an essential industry touchpoint.
THE SOLUTION
GTM strategy delivered with speed
- Brand Positioning & Visual Identity: Sharpened the ClimateTech Connect brand with new visual assets, messaging, and positioning to stand out in the climate tech sector.
- Content Marketing Strategy: Defined a content calendar aligned with industry trends, speaker announcements, and partner highlights.
- Email Marketing & Database Growth: Developed automated nurture sequences for registration, event updates, and post-event engagement.
- Delegate Acquisition Campaigns: Ran targeted email marketing campaigns to drive conference registrations and maximise attendance.
- Community Building: Grew and engaged a loyal LinkedIn audience, making ClimateTechConnect the most active legal media brand on the platform.
- Partner Value Creation: Delivered high-impact assets and audience insights to attract and retain sponsors and collaborators.
RESULTS
AT THE inaugural CONFERENCE
Inbound email subscribers
ORGANIC Linkedin impressions
WHERE DEDICATION MEETS AMBITION
We attack the toughest business challenges from every angle, leaving the best ideas with no place to hide. We don’t just look for a quick fix — we keep going until we find the creative solutions that deliver standout experiences.
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