How do you build the world’s largest insurtech community, scale conferences across three continents, and engage 100,000+ industry leaders?
Delegate acquisition | Brand Building | Content Marketing I Creative
Kicking off with a bold vision, Insurtech Insights set out to unite the global insurance technology ecosystem—connecting executives, entrepreneurs, and investors through world-class events and content.
THE CHALLENGE
Insurtech Insights aimed to unite the global insurance technology ecosystem by scaling their flagship conferences and building the world’s largest, most engaged insurtech community across multiple continents.
That means they had to:
- Stand out with a unique, memorable brand identity
- Create a trusted, central online hub for the insurtech community
- Attract and convert thousands of conference attendees
- Consistently deliver valuable, engaging content
- Build and maintain an active, loyal audience
- Prove clear value to sponsors and partners
THE SOLUTION
A content first strategy
- Targeted Content Framework: We created a content framework tailored to their diverse audience segments
- Multi-format Approach: We diversified content formats, including articles, videos, podcasts, and interactive webinars, to cater to different audience preferences.
- Brand Identity & Design: Crafted a bold visual identity, brand palette, and all digital assets to ensure instant recognition and consistency.
- Delegate Acquisition Campaigns: Ran targeted email marketing campaigns to drive conference registrations and maximise attendance.
- Content Marketing: Developed a robust editorial calendar, produced multimedia content, and designed research reports to position LegalTech Talk as a thought leader.
- Community Building: Grew and engaged a loyal LinkedIn audience, making LegalTech Talk the most active legal media brand on the platform.
- Partner Value Creation: Delivered high-impact assets and audience insights to attract and retain sponsors and collaborators.
- Database activation: Expanded their active user database to over 100,000, driving ongoing engagement and event participation.
RESULTS
Attendees across 3 conferences
New Linkedin Followers
active users
ASSETS
Insurtech Insights Asia trailer
Insurtech Insights US trailer
Insurtech Insights Europe trailer
WHERE DEDICATION MEETS AMBITION
We attack the toughest business challenges from every angle, leaving the best ideas with no place to hide. We don’t just look for a quick fix — we keep going until we find the creative solutions that deliver standout experiences.
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