How do you scale an AI conference to 2,000 attendees from your traditional 500 attendee KPI and generate enough qualified leads while rebranding for greater market impact?
Delegate acquisition | Brand Building | Content Marketing I MarTech Strategy
Kisaco Research set out to scale the AI Infra Summit into the world’s leading AI infrastructure event, connecting industry pioneers, innovators, and decision-makers through cutting-edge content and community engagement.
THE CHALLENGE
Kisaco Research aimed to scale their AI Infra Summit into a major industry event (2,000+ attendees), but faced these key challenges:
- Low U.S. Awareness: Limited brand recognition and demand in the crucial U.S. market.
- LinkedIn Engagement: Needed to grow their LinkedIn following and engagement to reach a wider audience.
- Lead Activation: Needed an effective strategy to convert generated demand into qualified leads.
- MarTech: Needed to identify and prioritize leads most likely to convert into attendees.
THE SOLUTION
A content first strategy
- Linkedin: Doubled their LinkedIn following in just 3 months through targeted content and engagement strategies attracting their target audience.
- Content Marketing: Developed a content strategy aligned with the target audience's needs, positioning Kisaco Research as a go-to source for AI infrastructure insights.
- Lead magnets: Curated a comprehensive research report, driving thought leadership and lead generation.
- Delegate Acquisition Campaigns: Ran targeted email marketing campaigns to drive conference registrations and maximise attendance.
- Content Marketing: Developed a robust editorial calendar, produced multimedia content, and designed research reports to position LegalTech Talk as a thought leader.
- Partner Value Creation: Delivered high-impact assets and audience insights to attract and retain sponsors and collaborators.
- MarTech: Identified and implemented the best MarTech stack to pinpoint high-potential leads, aligning marketing efforts with sales priorities.
RESULTS
INBOUND LEADS
uptick in social and web enbagement
organic Linkedin impressions in 90 days
WHERE DEDICATION MEETS AMBITION
We attack the toughest business challenges from every angle, leaving the best ideas with no place to hide. We don’t just look for a quick fix — we keep going until we find the creative solutions that deliver standout experiences.
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