KonnectHouse

How do you launch a new procurement media platform and make it the world’s most engaged community on LinkedIn in 4 months?

Delegate acquisition | Brand Building | Content Marketing I Creative

KonnectHouse set out to transform the procurement events landscape, aiming to unite procurement leaders, innovators, and solution providers through a distinctive brand identity, a highly engaged digital community, and data-driven sponsorship opportunities.

THE CHALLENGE

Entering the procurement events sector, KonnectHouse faced three core challenges:

No visual identity or unified messaging, making it difficult to stand out or attract attention from procurement professionals and sponsors.
No digital community: No LinkedIn presence, missing out on industry conversations and the opportunity to build a following in a niche where peer engagement is critical.
No owned audience: No email database or structured CRM, limiting their ability to nurture prospects, drive event attendance, or demonstrate value to potential sponsors.

THE SOLUTION

We delivered a full-funnel growth strategy, focused on building assets and measurable traction from day one:

Content Marketing: Developed and executed a targeted content strategy, fueling ongoing engagement and thought leadership.
Delegate Acquisition: Ran tailored campaigns to fill conferences with high-quality attendees from the US (their target audience).
Brand Identity & Design: Created a brand kit: logo, visual assets, messaging guidelines, and tone of voice documentation. Ensured consistency and professionalism across all digital and physical touchpoints.
Email Marketing: Built and segmented an email database from zero to 10,000+ procurement professionals in four months.
Content Marketing: Developed a robust editorial calendar, produced multimedia content, and designed research reports to position KonnectHouse as a thought leader.
Partner Value Creation: Used audience growth and engagement data to attract and close sponsorships with leading industry brands.

RESULTS

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email subscribers

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Second most engaged procurement media on Linkedin in 4 months

Succesfull events hosted

WHERE DEDICATION MEETS AMBITION

We attack the toughest business challenges from every angle, leaving the best ideas with no place to hide. We don’t just look for a quick fix — we keep going until we find the creative solutions that deliver standout experiences.

LATEST INSIGHTS

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The Future of Events: Trends and Strategies with Jack Newey, Group Portfolio Director of International Confex & Conference News

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