How do you launch a new legal media platform and make it the world’s most engaged legal community on LinkedIn in just 12 months?
Delegate acquisition | Brand Building | Content Marketing I Creative
LegalTechTalk set out to redefine the legal media landscape, aiming to connect legal professionals, innovators, and thought leaders through a dynamic digital platform and a flagship conference.
THE CHALLENGE
Entering a crowded market, LegalTechTalk needed to rapidly build brand authority, attract a highly engaged audience, and deliver a standout inaugural event—all while establishing itself as the go-to hub for legal technology discourse.
LegalTech Talk set out to become the world’s most engaged legal media platform—fast. To achieve this, they needed to:
- Stand out with a unique, memorable brand identity
- Create a trusted, central online hub for the legal tech community
- Attract and convert thousands of conference attendees
- Consistently deliver valuable, engaging content
- Build and maintain an active, loyal audience on LinkedIn
- Prove clear value to sponsors and partners
THE SOLUTION
A content first strategy
- Targeted Content Framework: We created a content framework tailored to their diverse audience segments
- Multi-format Approach: We diversified content formats, including articles, videos, podcasts, and interactive webinars, to cater to different audience preferences.
- Brand Identity & Design: Crafted a bold visual identity, brand palette, and all digital assets to ensure instant recognition and consistency.
- Delegate Acquisition Campaigns: Ran targeted email marketing campaigns to drive conference registrations and maximise attendance.
- Content Marketing: Developed a robust editorial calendar, produced multimedia content, and designed research reports to position LegalTech Talk as a thought leader.
- Community Building: Grew and engaged a loyal LinkedIn audience, making LegalTech Talk the most active legal media brand on the platform.
- Partner Value Creation: Delivered high-impact assets and audience insights to attract and retain sponsors and collaborators.
RESULTS
AT THE inaugural CONFERENCE
Uptick in website traffic
Linkedin impressions
ASSETS
WHERE DEDICATION MEETS AMBITION
We attack the toughest business challenges from every angle, leaving the best ideas with no place to hide. We don’t just look for a quick fix — we keep going until we find the creative solutions that deliver standout experiences.
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