How do you deepen market penetration across five verticals, empower employees as brand advocates, and deliver actionable insights for a global leader in risk and insurance?
Customer and Market Research | ABM | Brand Building | Content Marketing I Creative
Marsh is the world’s largest insurance broker and a global leader in risk management and insurance broking. With a presence in more than 130 countries and a workforce of over 45,000, Marsh provides industry-focused brokerage, consulting, and claims advocacy services to a diverse range of clients.
Marsh sought to reinforce its leadership in the Affinity space by delivering timely insights, empowering employees as industry advocates, and expanding its presence across five strategic verticals.
THE CHALLENGES
- Expanding Vertical Reach: Marsh needed to increase visibility and market penetration across five competitive industry sectors.
- Conducting Customer & Market Research: Gaining deeper insights into each vertical’s unique risks, opportunities, and client needs was essential for positioning.
- Delivering Customer-Centric Insights: Marsh aimed to consistently provide clients and prospects with timely, relevant content that demonstrated expertise and addressed evolving expectations.
- Activating Employee Advocacy: Empowering employees to become trusted LinkedIn advocates was key to amplifying Marsh’s expertise and broadening its reach.
- Engaging High-Value Accounts: Identifying, targeting, and converting decision-makers within priority markets required research-driven, personalised account-based marketing.
THE SOLUTION
- Targeted Content Framework: We created a content framework tailored to their diverse audience segments
- In-Depth Research & Content Creation: We created research reports, explainers, articles and video/text micro-content for each target vertical, ensuring Marsh’s insights were timely, relevant, and actionable.
- Customer & Market Intelligence: Leveraged customer and market research to inform content and campaign strategies, aligning messaging with the needs and challenges of each sector.
- Employee Advocacy Program: Launched a LinkedIn employee advocacy initiative, equipping Marsh’s teams with resources and ready-to-share content to amplify the company’s expertise and thought leadership.
- Account-Based Marketing (ABM): Executed a research-driven and omni-channel ABM campaign to identify, engage, and nurture high-value accounts in priority markets.
- Strategic Content Distribution: Deployed content through targeted channels, driving reach and engagement among key decision-makers and industry influencers.
RESULTS
- Strengthened Marsh’s presence and reputation in five key verticals
- Increased engagement and reach through a coordinated employee advocacy program
- Delivered actionable insights and content that resonated with both clients and prospects
- Improved account engagement and contributed to growth in targeted markets
ASSETS
Video explainers
Research reports
Micro content and employee advocacy
WHERE DEDICATION MEETS AMBITION
We attack the toughest business challenges from every angle, leaving the best ideas with no place to hide. We don’t just look for a quick fix — we keep going until we find the creative solutions that deliver standout experiences.
LATEST INSIGHTS
Overcoming Challenges in the Event Industry: Valuable Insights from Max Agostini, Portfolio Director at Mash Media
Watch the full interview here: https://youtu.be/muUzCJaIjGI In this thought-provoking interview, Lucas Salvatore sits down with Max Agostini, the Portfolio Director...
The Future of Events: Trends and Strategies with Jack Newey, Group Portfolio Director of International Confex & Conference News
Watch the full interview here: https://youtu.be/Puabv0Yz9zw In this engaging interview, Lucas Salvatore (Co-founder of thirdflow) delves into the world of...
Boldyn Networks’ Journey to Brand Success: Leveraging Technology, Creativity, and a People-First Approach
Watch the full live interview here: https://youtu.be/5I4YyNMJULw Selected quotes from the interview: "We said, we want who you are, please...