How do you establish the world’s leading community in open and embedded insurance, growing a 7,000-strong subscriber base and hosting annual events across three continents?
Delegate acquisition | Brand Building | Content Marketing I Creative
Open & Embedded Insurance Observatory set out to build the world’s most influential community in open and embedded insurance, connecting industry leaders, innovators, and decision-makers through a distinctive brand, global thought leadership, and flagship events.
THE CHALLENGE
The Open & Embedded Insurance Observatory faced several key challenges:
- No Established Brand: Lacked a distinct brand identity and cohesive messaging to stand out in the emerging open and embedded insurance space.
- Limited Community Presence: Needed to build a global community of industry leaders and stakeholders from scratch.
- No Platform for Thought Leadership: Required a platform to showcase expertise, drive industry conversations, and attract potential members and event attendees.
THE SOLUTION
A content first strategy
- Brand Redefinition: Revamped the Observatory's brand, including website design, color palette, visual assets, and messaging to establish a clear and compelling identity.
- Global Event Management: Organised and helped execute annual events in Singapore, New York, and London, each attracting over 100 attendees.
- Newsletter Growth & Community Building: Grew the Observatory’s newsletter database to 7,000 subscribers within a year through targeted content and community engagement.
- Thought Leadership Amplification: Positioned the Observatory as the biggest global community in open and embedded insurance through in-depth thought leadership initiatives and four yearly in-person events.
RESULTS
Annual conferences
The largest community in open & embedded insurance
newsletter subscribers
WHERE DEDICATION MEETS AMBITION
We attack the toughest business challenges from every angle, leaving the best ideas with no place to hide. We don’t just look for a quick fix — we keep going until we find the creative solutions that deliver standout experiences.
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