Watch the full interview here:
In this engaging interview, Lucas Salvatore (Co-founder of thirdflow) delves into the world of events with Jack Newey, the Group Portfolio Director of International Confex & Conference News at Mash Media. Jack, with his extensive experience in the industry, shares valuable insights on the future of events, discussing emerging trends, strategies for success, and ways to overcome challenges in the ever-evolving landscape of event planning and execution.
Throughout the conversation, Jack touches upon crucial topics such as the shift in event formats post-COVID, the growing importance of sustainability and accessibility, and the need for personalization and technology integration to enhance attendee experiences. He also shares practical advice on maximizing sponsor value, aligning marketing and sales efforts, and building engaged event communities across various channels.
Top 3 quotes from the interview:
“I think what’s really important is to look beyond the event and that’s where you can maximize the sponsor in their partnership because then you can actually charge more money for sponsorship because you’re getting so much more value out of it.”
“Everything we do is sharing the latest trends and top tips and shared experience from case studies, from other events, from other event planners. And we also run events to bring together that community, help them find new venues to run their events at. Meet new suppliers to help them put together the events and to meet each other and learn from each other on how best practice around running their events, all different kind of themes, sustainability, accessibility and technology.”
“I think it’s really important to not lose that personal touch. Make sure that the people that books the clients are looking after them as much as you can. Obviously, if someone’s got 40 clients at show, they’re not gonna be able to speak to everyone. They’re gonna have to give some to someone else to look after or get someone externally. But as many people as you can see, do you see and, um, even if you just drop in and say hello to them and, and, and make sure that looks after and also make it make the most of the before and after period as well.”